BMW Goes Green

The increase in awareness in the globalits tracks as effectively as an EBC Redstuff
community regarding global warming is alreadybrake component can effectively stop a car.
widespread. Different sectors in the communityReithofer announced that in order for their cars
of nations are already taking steps to combat theto be eco-friendly, they need to work on some
further destruction of the environment.parts of their vehicles. Some systems that they
One industry making great leaps to reduce thewill be working on are the brake-energy
amount of greenhouse gases being released intoregeneration, light-weight construction, and
the atmosphere is the automotive world. Differentautomatic stop-start functions.
car makers have come up with developmentalBrake-energy regeneration is an important
plans that will see production of vehicles totallytechnology since in this technology, the force
independent from fossil fuel use.generated during braking will not be wasted but
Car manufacturers all around the world are alsoinstead will be re-used. As for light weight
looking for ways to reduce the emission ofconstruction, the lighter the vehicle, the less
conventional diesel or gasoline engines. One carpower it needs to be driven. And this then
manufacturer joining the fray of auto makerstranslates to lesser fuel consumption. Automatic
going green is the Bavarian Motor Worksstop-start functions are in the stage of
commonly known as the German based cardevelopment. This technology is aimed to reduce
maker BMW.the amount of fuel consumed during idling. This
Recently, BMW's Chief Executive Officer Norberttechnology is currently being used by hybrid
Reithofer reported that the company is focusingelectric vehicles.
on the production of a new lineup of fuel efficientAside from pointing out the different systems
engines for their vehicles. Reithofer stated thatthat the company will be actively looking into,
the star of the lineup will be a Mini that will have aReithofer also stated that his company believes
gas mileage rating of 53.4 miles per gallon. He saidthat the future of clean fuel technology is
that the new generation of eco-friendly engines ishydrogen. Hydrogen which is used as fuel for
part of BMW's commitment to address the globalvehicles reduces the amount of emissions to zero.
warming issue.While the technology promises a lot in terms of
"The auto industry is facing a fundamentalgreenhouse gas reduction, there are still many
paradigm shift," says Reithofer. "It cannot beaspects in the use of hydrogen as fuel that needs
overlooked any longer that the global climate ismore research. For one, the construction of fuel
changing." Indeed, the climate all over the worldcells is costly and the currently used fuel cells are
has changed drastically for the worse, and everyfragile. The auto industry and its partners need to
part of the global community needs to contributework on a design of a fuel cell that will be sturdy
to stop any further destruction of theand will cost substantially less.
environment. Global warming should be stopped in