| Substitute: | | | | trendy. So, modify according to your audiences' |
| Now, let us apply the substitute mnemonic. | | | | requirement. Be number one in the market. |
| Imagine that you like to improve your cell phone | | | | Put to Another Use: |
| design. Let us change the visual look by replacing | | | | Next time when you are stuck in a dark cave, |
| the fiber skin to a metal one, use variety of | | | | you cell phone would come handy. If you think |
| colors to substitute the regular monotonous | | | | mobile phones are just for making calls or for |
| shades. Think of replacing one or more parts to | | | | entertainment, think again, as it can also be used |
| invent a design. | | | | for other purposes such as torch light, nail |
| Combine: | | | | trimmer or anything that fall under "necessity". |
| Does your mobile phone has only calling facility or | | | | Eliminate: |
| embedded with music software and blue tooth? | | | | One set of customers like mobile phone that has |
| listen music? Or even watch movies? That is | | | | as many features and benefits as possible while |
| innovation using combination mnemonic. From | | | | others look for simplicity and elegance. That is |
| companies like Nokia to Nestle use this popular | | | | when you need to eliminate those extra things |
| mnemonic to get some creative results to boost | | | | such as complicated software, a password |
| their sales in the market. They follow a very | | | | protector that involves touch screen technology |
| simple trick. Combine features and benefits. So | | | | that are considered as distraction to set of |
| there. | | | | audience. They feel that the cell phone looks |
| Alter: | | | | stunning when simplicity is one of the parameters. |
| Every manufacturing company knows that | | | | All they need is call people. That is it. Audio, video, |
| customers want variety. And, Customers will not | | | | games are interruptions for them. |
| only be surprised but also excited to see a | | | | Reuse: |
| floating dial menu in their cell phones rather than | | | | Besides technology, science and human demands, |
| the conventional list view. Entrepreneurship is all | | | | we all agree that it is everybody's responsibility to |
| about identifying the right product to the right | | | | contribute towards sustainable environment. In |
| people by altering the product to the customers' | | | | fact, customers, who are extremely environment |
| need. | | | | conscious, are willing to spend that extra penny to |
| Modify: | | | | save the earth. Mobile phones that reuse the |
| No doubt that you enjoy the abundance of | | | | materials, that abide all the environment |
| technological application on your mobile phone that | | | | standards, naturally attract more customers - |
| has a bigger screen, a smaller keypad or a sliding | | | | globally. |
| camera. That is modification. Modify the size, | | | | Creativity is one of the core entrepreneur skills |
| shape, direction, distance or anything that could be | | | | and using easy to remember mnemonics you |
| changed. A lady would look for a cell phone that | | | | could be rest assured that you have applied all the |
| goes along with her clothes and a gentleman | | | | creative ideas to stand in the competitive market. |
| would search for a cell phone that is sleek and | | | | |