| Decorate your sales-letter. Whether you are an | | | | Modify: Why sales copies are always sent in A4 |
| aspiring telemarketing script writer, working as a | | | | sheet formats? Why not on a Triangle, or a |
| team leader for a sales department or owning a | | | | rhombus shaped paper? Modify them. Send a |
| company where you're responsible for sales and | | | | heart shaped sales invitation when you are selling |
| advertising, SCAMPER, a popular mnemonic that is | | | | valentine gift items, try different colored paper |
| being used by many manufacturers and | | | | that goes along with the theme of the letter. |
| industrialists, can be applied to write an impressive | | | | Embroidery and paper arts are other modifications |
| sales letter that is not only unique but also abides | | | | that can stand out to catch the eyes of your |
| all the rules that a sales-letter demands. First, | | | | prospects. |
| write a sales letter. Second, apply the mnemonic | | | | Put another use: Your sales invitation satisfies two |
| in the final draft. | | | | intentions. One, it sells the product or service to |
| Substitute: A picture speaks faster than words. | | | | acquire a new customer and, two, it contains an |
| Let your sales-letter contain graphs, theme | | | | environment friendly message such as "save |
| oriented fonts, diagrams, hierarchical trees, and | | | | paper" or "go green". In fact, many potential |
| colorful coupons. Substituting the words with the | | | | prospects wish to spend that little extra money |
| variety of visual replacements not only makes | | | | when they know that you value environment |
| your sales letter attractive but it will also impress | | | | sustainability, social responsibility and human |
| your prospects and help them to better | | | | welfare. You sales copy is put to another use. |
| comprehend your sales-letter. You can be rest | | | | Eliminate: when one set of prospects look for |
| assured that the attention of your prospect is | | | | varieties, designs, statistics and cartoons on the |
| already been grabbed by this substitution | | | | sales invite while others look for simplicity and |
| technique. | | | | elegance. For the latter, the more |
| Combine: Does your sales-copy contain too many | | | | straight-forward the sales copy is, the more they |
| short sentences? Combine them. Rephrase them. | | | | show the buying signals. They prefer bullet points |
| Right dose of short and long sentences will keep | | | | and short sentences that talks about the product |
| the interest of you prospect, even till the last | | | | highlights, quickly, and to the point rather than the |
| sentence of the sales-copy, besides highlighting | | | | detailed information. Eliminate all those sales pitch |
| the features and the benefits. | | | | such as "easy, simple, save" and other cliche in |
| Amplify: A synonym of "Magnify". Use words such | | | | your letter and put across the benefits and |
| as "imagine" or "ever wondered" or "what if..." | | | | features right in the first paragraph. |
| statements to fatten the offers and deals of | | | | Reuse: For instance, reuse the credibility of your |
| your product. To create desire, amplification is the | | | | already existing customers instead of finding new |
| best way to make your potential prospect think | | | | ones. It takes less efforts to persuade and offer |
| and act to your offerings. From American to | | | | an add on program to the existing client. From |
| African continents, or service oriented companies | | | | rewards to recognitions, market research to new |
| to solution providing firms use amplification and | | | | product launch, reuse the existing people, |
| magnification in their sales copies to increase their | | | | products, and promotions. |
| revenues. | | | | |