| If you are a marketer who gain some experience | | | | same market. But this does not mean that it is all |
| of marketing field, you should realise that one of | | | | about the appearance of the design that has to |
| the most powerful marketing tool is packaging. | | | | be attractive to customer. There are still more to |
| Especially for the consumer products in the same | | | | consider in order achieving sales targets. This is |
| type of product but the different is only | | | | because the consumers now are very well |
| packaging. For example, drinking water, as you | | | | educated and they just do not look at the |
| can see that drinking water product are same | | | | appearance of the package to make final decision. |
| over the world, we just can not really identify the | | | | However, some factor may be still play major |
| different of the product different but what we | | | | role in customer' decision making process, such as |
| can se the different is only the package that | | | | branding. We have to admit that branding is one |
| contain the water. | | | | of the most important marketing tool that costly, |
| So this is what we are talking about. Packaging | | | | time and resource consuming but the result is |
| can influence the consumer to buy the product, | | | | magnificent. Success of product branding can |
| which sometimes it is much more important than | | | | indicate the success of the organisation. In case |
| the quality of the product itself. And this is what | | | | that the product has very strong branding, the |
| many of marketer trying to archive in order to | | | | importance of product packaging seem to be less |
| be competitive in the market. However, there are | | | | significant. This is because consumers seem to |
| still many young marketers who still misconcept | | | | stick with the brand rather than the appearance |
| of designing good product package. | | | | of the product package. Therefore, the |
| It is likely that to day many marketer just trying | | | | characteristics of the package of product tend to |
| to design the product package that has good | | | | be focus or other aspect such as environmental |
| appearance and attractive to the customers. | | | | preservation, re-cycleable, flexible and movable |
| Sometimes there is also a strong argument from | | | | etc. |
| consumers that the manufacturers just to design | | | | In contrast with the product that in the stage of |
| beautiful package only to increase the price | | | | building its brand, the characteristics of packaging |
| without increasing the quality of the product. | | | | design is so important. Product designer tend to |
| Therefore, it is clearly that quite unfair for | | | | focus more on appearance of the package. |
| consumer to buy more expensive products but | | | | However, this could be very costly and |
| still get the same quality and the price just | | | | sometimes not worth the investment because it |
| increase because of the cost of product | | | | may not increase the sales volume as expect. |
| packaging. | | | | However, for this type of product, packaging |
| According to the fact described above that the | | | | may be only one of the important marketing |
| main purpose of product packaging design is to | | | | factor that have to be focus on, choosing other |
| create "difference" to another product in the | | | | marketing tool is always the better option. |