| "> | | | | investment (ROI) using hard cash is not sufficient |
| âWe are not measured by our | | | | to assess the overall impact of environmental |
| aspirations. We are measured by our actions we | | | | initiatives. Today, social norms regarding the |
| help in protecting the environmentâ | | | | environment are changing and consumers are |
| âHelping you advertise your brand the | | | | increasingly holding brands and advertisements |
| Green way.â | | | | accountable for what they do and donât |
| Redwing CEO Akash Shrivastava promises in | | | | do rather than just what they say. |
| making Green branding and advertising a | | | | As a result, more and more companies are |
| sustainable part of his core strategy in future | | | | making tactical decisions that incorporate positive |
| advertising. | | | | brand impact and negative brand risk into their |
| Great brands today understand that return on | | | | advertising equations. |