| Everyone in sales and marketing has at one time | | | | 8. Use fewer and larger graphics – intriguing |
| or another been bored to tears working a trade | | | | photos or illustrations that speak to your target |
| show booth that didn’t draw visitors. | | | | audience |
| Sometimes it’s the product, sometimes | | | | 9. Use lighting – it can increase awareness of |
| it’s you, sometimes it’s the audience but | | | | your exhibit by 30-50% |
| in most cases it’s because the trade show | | | | 10. Make sure your graphics can be seen from a |
| booth lacked zing. | | | | distance and up close |
| Your trade show exhibit is a direct reflection of | | | | If you want your trade show exhibit to have |
| your company’s image. It’s an | | | | impact start with these simple guidelines and build |
| opportunity to make a first and hopefully lasting | | | | from there. Think from the perspective of |
| first impression in a matter of a few seconds. | | | | prospective customers; they are being inundated |
| This small window of time is critical to attracting | | | | by information, graphics and lights. They are |
| prospects to your booth. | | | | fighting crowds, have sore feet and a limited time |
| To be effective you need to create a "WOW" | | | | to see a vast array of booths. Don’t stand |
| exhibit that attracts people and instantly | | | | out from the crowd by being the booth no one |
| communicates your message. | | | | wants to visit. |
| The experts at Lumichrom, who with over 25 | | | | Do plan your booth in advance and keep in mind |
| years of booth design experience created the | | | | that your booth should reflect your |
| following 10 tips to follow the next time you need | | | | company’s look and feel. Your booth needs |
| to create a new trade show booth, banner stand | | | | to be easily identifiable and consistent with your |
| or graphic. | | | | company’s branding. Pick up colours in your |
| 1. Keep it simple – think billboard not bulletin | | | | logo, utilize existing fonts & design elements. |
| board | | | | And pick the right trade show exhibit for your |
| 2. Design your booth to be memorable, evoke an | | | | needs – it doesn’t have to be a 20’ |
| emotional reaction and appeal to your target | | | | booth – it could be a smaller more portable |
| audience | | | | display such as a banner stand wall. Take a look |
| 3. Limit the main colours to three or less | | | | around at your next trade show and see |
| 4. Employ bold colours; high impact hues will stand | | | | what’s out there. See what works and |
| out from a distance while neutral colours will just | | | | doesn’t work and use the best elements for |
| blend into the background | | | | your own display. |
| 5. Simple, benefits-oriented copy works best to | | | | The above tips won’t guarantee that your |
| get attention - use bullet form rather than lengthy | | | | booth is filled to capacity but they will ensure that |
| text rich copy | | | | your booth’s design is not turning prospects |
| 6. Know your audience - use words to target | | | | away. For additional assistance in creating your |
| your buyer's hot points be it products they are | | | | perfect booth visit the experts at Lumichrom. |
| looking for or benefits you can deliver to them | | | | They can help you choose the best exhibit for |
| 7. Go for the clutter-free look and feature only | | | | your needs, design the creative that gets noticed |
| one or two products | | | | and even print your graphics in house. |