Dot Eco TLD

Top level domains, or TLDs, are the recognizableallowing everyone in the environmental movement
suffixes found in internet addresses, such asa designated place to communicate with and
.com, .org, or .edu. The astonishing growth of themonitor each other. One of the primary goals of
internet over the past decade alone has given riseenvironmentalists is to stop climate change and
to a corresponding need for more specific TLDspreserve the earth's livable habitat, not only for
to help clearly identify businesses andthe continuation of other species, but most
organizations and steer internet traffic effectively.importantly, for the survival of humanity itself.
ICANN, the Internet Corporation for AssignedBecause the internet has become one of the
Names and Numbers, will shortly hear a petitionmost important ways in which people
for new TLDs. Several organizations, among themcommunicate with each other, the implementation
Dot Eco LLC, will petition ICANN to allow for theof an effective environmental TLD is of the
addition of a new TLD, .eco, which would be anhighest priority.
umbrella address for all ecological andCurrently, there are other environmental
environmental causes and organizations.movements who wish to petition the ICANN for a
.eco's proponents include a variety of prestigious.green TLD. The proposed .green TLD is not as
and informed environmental representatives,effective as the .eco TLD because it is of much a
including former U.S. Vice President Al Gore. Alonger string length. Years of internet testing and
.eco TLD would harness the benefits ofresearch have revealed that longer string TLDs
conglomeration-in this case, an ability to rapidlyare far more problematic technically than the
and effectively raise funds and develop ideas-byshorter, two to three letter TLDs.