Enjoy the Finest Salmon the Way That Nature Intended

Fresh Alaskan salmon with its outstanding culinarycontaminants such as pesticides, petroleum
characteristics, enormous health benefits andderivatives, PCBs, metals and bacteria. These fish
incomparable purity, is a delicacy which mustare wild-caught after being allowed to mature at
continue to thrive in order that it can be enjoyedtheir own pace while feeding freely on their
for many generations to come.natural diet.
In order for Alaskan salmon stock to remain asThe highly sought-after flavor of Alaskan salmon
pure and abundant as it is we need to protect theis a direct result of feeding on marine organisms
conditions which ensure its natural habitat. Wewhich are the natural food supply for that species.
need to view fresh sustainable salmon as one ofPrized all over the world, the texture of wild
Alaska´s most important natural resources.Alaskan salmon is the result of annual migration in
The state of Alaska is well aware of the need forthe cold North Pacific.
sustainable seafood in general and sustainableThese migrations cause the development of
fresh salmon in particular.optimum fat content and distribution which ensure
They are doing much to assure that thingsthe excellent texture we find in the finished
continue along a positive course benefiting theready-to-eat product. The state of Alaska has
environment, fisheries and other commercialseen to it that science, government and
interests as well as consumers around the globe.commercial interests work together to ensure the
Alaskans are doing their part; more on this in acontinuation of sustainable seafood.
moment.The state has made it a priority to protect the
But it is equally important to know thatfuture of fish stocks which provide the
consumers also play a role in supportingenvironmental opportunities for commercial
sustainable fresh salmon by choosing this productharvesting of sustainable fresh salmon. Some of
over some of the other options available.the organizations directly involved with conserving
Supporting an industry that is doing things right isthe stock of sustainable fresh salmon are The
every bit as important as anything else we canAlaskan Department of Fish and Game whose
do for ourselves or for our planet.function it is to address issues of conservation
What is sustainability?and management;
For fisheries, sustainability means that theirThe Alaska Board of Fisheries who are involved in
business can continue long-term withoutmatters having to do with policy and allocation;
compromising the surrounding ecosystem.and The Alaska Wildlife Troopers these are the
Protecting the ecosystem where a naturalfolks who take on the pivotal task of regulatory
resource such as Alaskan salmon continues toenforcement.
renew itself, quite simply thriving in its naturalThe state of Alaska has adopted an approach
environment, is as good for the planet as it is forbest described as precautionary. Priorities are
business. Consumers are the biggest winners of allsimple: the needs of the stock come first and
because they are assured a steady supply of aforemost. Practices and regulations are never set
product they love and which benefits their health.in stone; instead they are constantly being
Alaskan salmon is a perfect example of a naturalimproved as new scientific knowledge becomes
resource of the highest quality which is thriving inavailable.
a wild sustainable environment. The salmon ofThis way of thinking, a manner of doing business,
Alaska lives in a wild marine environmentif you will, is at the heart of what is needed in
thousands of miles away from any significantorder for Alaska to continue being the
sources of pollution.world´s largest supplier of sustainable fresh
They have been found to be remarkably free ofsalmon.