| Have you ever stopped to think about what | | | | than a question of quality of life this is also a |
| some of the key emotional concerns are with | | | | question of length of life. Do you sell a product or |
| respect to the majority of the buying public? By | | | | system that can add health to life? Is your |
| no means exhaustive and probably not scientific | | | | product useful in improving the vitality of users? |
| here is a personally developed list. | | | | Entrepreneurialism is the mechanism that can help |
| 1. Am I beautiful (or handsome)? This emotional | | | | a potential business owner connect with the |
| question may be driven by the media, but | | | | emotional needs of consumers. |
| expresses itself in the buying habits of the public. | | | | It is true there are real and even perceived needs |
| This can be seen in clothing and jewelry | | | | when it comes to every consumer, but if you can |
| purchases, exercise equipment, weight loss | | | | reach customers at an emotional level you may |
| programs as well as cosmetics and cosmetic | | | | be able to convert sales in an even greater way. |
| surgery. | | | | Why do you think there are so many ads heard |
| 2. Will I make it to the end of this month? This | | | | on radio and television that appeal emotionally first |
| emotional query has everything to do with quality | | | | and then move on to benefits and a call to |
| and cost saving measures. If you have a low | | | | action? Truthfully this is a powerful method of |
| priced item or service you could capitalize on this | | | | branding that works to develop an emotional |
| with consumers. If you have a higher priced item | | | | connection between consumer and business |
| accentuate the durability and quality of the | | | | product. |
| product. | | | | The truth is we can respond to certain smells and |
| 3. Will it help my family? If you have something | | | | tastes that take us to a time and place we |
| that connects with a better quality of life you | | | | remember very well. This could be the fresh |
| may find a built in audience. This could be a | | | | aroma of a favorite laundry detergent or soap. It |
| mechanism for safer drinking water or a | | | | might be the taste of a favorite meal. It might be |
| sustainable environment. If product or service aids | | | | the sound associated with a certain time in our |
| in the potential for greater connection among | | | | lives such as a song or voice. |
| family members you may also find enthused | | | | Work to establish an emotional connection and |
| consumers. | | | | you will likely see an improved brand loyalty on a |
| 4. Will this item be personally beneficial? This can | | | | long-term basis. |
| be a rather diverse question. Sometimes this | | | | Entrepreneurialism is all about connecting the |
| means a product that the individual finds | | | | emotional energy and investment you have with |
| personally compelling and appeals to their own | | | | the emotional needs your customers may |
| sense of taste in hobby or it can be a business | | | | experience. When you work to find a compatibility |
| opportunity or moneymaking idea. | | | | match you may discover a successful and desired |
| 5. Will this product enhance my life? This is more | | | | business product or service. |