Extremely Low Participation by Canadians in Home Energy Conservation Program and What To Do About it

The ecoENERGY Retrofit Grant Program,government rebates part of the initial audit fee),
according to statistics from the Office of Energywhich is less than much of the energy efficiency
Efficiency of Natural Resources Canada, has lessgrant money available. Personally, I would rather
than 1% (0.86%) of homes built prior to 2000 hadsee a story on the backlog of homeowners
participated in the ecoENERGY Retrofit residentialwaiting for their home energy assessment than
grant program since it began on April 1, 2007to see less than 1% participation.
(almost 11 months).Fourth, the average home owner is already
The intent of this program is to encouragestretched financially. If there is any money left
Canadian homeowners, through a combination ofover after the mortgage, car, food, clothing,
education and financial incentives, to reduce theutilities and other typical home owner expenses,
amount of consumption of non-renewablefor years the average home owner has been told
resources by their home activities.to contribute to an Registered Retirement
The Honorable Gary Lunn, Minister of NaturalSavings Plan, and then to a Registered Educational
Resources announced the $220.0 millionSavings Plan. Where are they going to find the
ecoENERGY Retrofit program on January 21,money to (A) pay for the energy assessments
2007.and (B) to pay for the costs of the energy
$220 million.conservation related renovations without
From April 1, 2007 to February 19, 2008 $9.6significant government assistance?
million incentive / grant money has been paid to$220.0 vs $9.6 million.
home owners (again, according to information weIs it reasonable to think that the average home
received from Natural Resources Canada with ourowner will be motivated to divert excess cash
thanks).from their day-to-day living expenses to home
$220.0 vs $9.6 million.renovations where they will only receive up to 10
We believe that these above numbers (especiallyto 15% rebate under the ecoENERGY Retrofit
the participation rate to date) is very disappointinggrant program (the current target of the
and represents ineffective action on behalf of theprogram) when they can receive anywhere
Federal Conservative government to reduce CO2between 30 and 45% income tax rebate in the
emissions and non-renewable energy consumptionform of reduced income taxes from an
by Canadian homes.Registered Retirement Savings Plan contribution,
While our belief can be debated by those whodepending on their marginal income tax rate? In
feel that it does represent remarkable progress,some opinions, the grant money should be
we offer some suggestions which we believe, asdoubled or tripled if the Federal Conservative
an average home owner, could be taken toGovernment of Canada is serious about climate
increase the participation of Canadian homechange issues.
owners.The ecoENERGY Retrofit program has only paid
First, increase publicity by local and national media$9.6 million from April 1, 2007 to February 19,
outlets. When was the last time the Toronto Star2008 per information provided by the Office of
or Globe and Mail had an article the ecoENERGYEnergy Efficiency. Is doubling or tripling that
Retrofit program specifically as it relates tonumber per year over the approximate 4 year
homes? When was the last time those in chargelife of the ecoENERGY Retrofit program really
of the ecoENERGY Retrofit program proactivelygoing to impact the Federal Conservative
provided information to the media on theGovernment's financial position?
program's progress?However, in the proposed Federal budget of late
And, when was the last time you rememberFebruary 2008, I believe they announced the
seeing an advertisement on TV, radio or printplanned discontinuation of the $2,000 grant to
media from Natural Resources Canada on thepurchasers of certain 'eco friendly' vehicles. Let's
ecoENEGY Retrofit program?take the savings from the discontinuation of that
Some say that the government should be'eco friendly' grant and use it to increase the size
proactively doing more, much more, to gain theof grants under the ecoENERGY Retrofit grant
attention of, and to motivate, the average homeprogram.
owner, who has an already sufficiently busy life,$220.0 vs $9.6 million
to participate in the ecoENERGY Retrofit programIt sounds like election time may be just around
.the corner for the Canadian Federal Government.
Second, not all actions taken by a home ownerOne can only hope that the media and all political
are eligible for grant money under theparties pay more attention to the ecoENERGY
ecoENERGY Retrofit program. In general onlyRetrofit program for Canadian homes. At least
those actions or projects undertaken by thethe increased attention might make more
home owner relating to proven, off-the-shelfCanadian home owners participate in what could
technologies which can be adopted in largepotentially be a very good approach to energy
numbers are eligible for grant money.conservation from both a global warming and a
So, for example, a wind-power generationnon-renewable energy resource conservation
system, a solar wall system to supplement aperspective.
home's heating and photovoltaic (solar panels)Wouldn't it be nice if we saw a press release
system to supplement a home's electricity arefrom Natural Resources Canada on April 1, 2008,
not currently covered by the ecoENERGY Retrofitthe one year anniversary of the program, which
program. Is it a coincidence that these are alsopro-actively provided the various participation
amongst the most expensive energystatistics?
conservation related renovations for a homeWouldn't it be nice if the major national and local
owner?newspapers, television stations, radio stations,
$220.0 vs $9.6 million.magazines and such media outlets gave front
Third, one could ask why the home owner has topage status to a story on the effectiveness, or
pay for the energy assessment of their homelack thereof, of the ecoENERGY Retrofit grant
which is required for a home owner to participateprogram? Wouldn't it be nice if one of them, even
in the ecoENERGY Retrofit program? The cost ofjust one, ran a series of articles every three
the two assessments approximates $450 in totalmonths on different home owners' ecoENERGY
(reduced in some provinces where the ProvincialRetrofit participation experiences?