| are new to the network marketing and MLM | | | | that you don't know a lot about it yet, but you |
| business, the first thing you sponsor will ask you | | | | are eager to get started and would like their |
| is to make a list of your friends and family, | | | | support. The less you cram the business down |
| commonly referred to a "warm market." While | | | | their throat, the more they will support you. |
| "running your warm market" can be a great way | | | | That's a fact! |
| to grow your business, if you do it wrong, you | | | | A lot of MLM trainings state that you should do |
| could end up in the dreaded NFL (No Friends Left) | | | | silly little exercises like make a list of every |
| club. | | | | person that you have ever met since birth. That's |
| Most people think that they need to present their | | | | just a little over the top. Do you really think that |
| opportunity in their warm market or they need to | | | | Timmy that you went to grade school with and |
| have some crazy sales pitch. How would you feel | | | | has not spoken with you in 10 years is suddenly |
| if the guy next to you your job said, "cmon man, | | | | going to do business with you? If you don't know |
| we're all going to be RICH just do this deal with | | | | them well enough to be in your email address |
| me!" and was all hyper. You would think he was | | | | book, they aren't in your true warm market. |
| nuts! But this kind of stuff happens every day in | | | | After you alert your contacts that you are in the |
| MLM. | | | | business, the next step is selective follow up. |
| The key is to be excited about the business, but | | | | What's selective follow up? It means following up |
| not too excited. Share, but not too much. You | | | | only with the people that you seriously think will |
| need to arouse curiosity in your warm market. | | | | take a look at your opportunity. Some signs to |
| The absolute worst thing you can do is somehow | | | | look for are people that are currently in MLM or |
| trick your warm market into going to an | | | | have been in MLM in the past, people who are |
| opportunity meeting. This trickery has hurt the | | | | involved in sales, people that are looking for a |
| industry for years. Don't make it work by | | | | new job or are dissatisfied with their current job. |
| participating in such tactics. | | | | For those people, make a phone call and to see if |
| Your job with your warm market is one thing and | | | | they got your email. Since you are new, you can |
| one thing only. To let them know that you are in | | | | play dumb with any questions that they have and |
| the business and enjoy it. Let them come to you. | | | | refer them to your corporate website or do a |
| If you are in an environmental company, by all | | | | three way with your sponsor. They will often ask |
| means have products conveniently lying around | | | | if you are making any money yet.The great thing |
| the house. And maybe even give away product | | | | about running your warm market as a newbie is |
| during birthdays or Christmas. But, that does not | | | | it's ok to say that you're not making money as |
| mean to cram the business down their throat. | | | | they will understand that it does take some time |
| Subtle works better every time. | | | | to get your business up and running. |
| So, what is the best way to let your warm | | | | Warm market can be a profitable area of your |
| market know about your business? For starters, | | | | MLM prospecting and should be taken seriously. |
| you should send out an email blast to everyone in | | | | With these tips in hand, you will have the |
| your contact list letting them know that you have | | | | confidence to run your warm market with ease. |
| started a new home based MLM business and | | | | |