| McTaggart's vision, energy, commitment, lobbying | | | | was a founder and active membe,r and other |
| and his symbolic acts should continue to inspire for | | | | environmental lobby groups. Some companies in |
| the environmental cause. McTaggart was | | | | the first world are observing cleaner production |
| tenacious. He fought for his dreams. He had a | | | | policies and are having a competitive advantage |
| personal vision to save the planet and had the | | | | over others. |
| charisma to inspire others to task. He was brilliant, | | | | By 1993, several western countries had become |
| and had extraordinary ability to anticipate | | | | environmentally conscious. Dutch, the Germans, |
| problems before they occur. He tirelessly made | | | | and the Danes were among, and still are among |
| effort to expand knowledge on environment. He | | | | the most environmentally conscious. Other |
| inspired others to love and care for the planet. He | | | | countries like Italy, Ireland, Spain, Portugal, have |
| made many people to realize that they can see a | | | | since followed suit. Environmental activism in which |
| problem and act on it. He was energetic and had | | | | McTaggart was much visible continues to impact |
| extraordinary ability to be focused and follow up | | | | international communities' perspectives. Thomas S. |
| his mission. Nothing about qualities of an | | | | Bateman and Carl P. Zeithaml of the University of |
| environmentalist missed in the life of McTaggart. | | | | North Carolina at Chapel Hill in their book, |
| Though McTaggart died in auto accident on March | | | | Management, Function and Strategy published in |
| 23, 2001, having lived between the1932 and 2001, | | | | 1993 by IRWIN, graphically capture international |
| his vision, energy and commitment live on. He will | | | | perspectives on environment which still hold true |
| inspire and fire environmental activities by | | | | as we approach the end of the first decade of |
| individuals, groups and nations for many years. | | | | the twenty first century. According to them and |
| McTaggart is credited for changing the face of | | | | many other observers in the recent times, the |
| world politics by bringing environmentalism to the | | | | European community has embarked on a series |
| center stage. One would not miss to identify his | | | | of environmental actions plan that would want to |
| contribution to Basel Convention and Kyoto | | | | see industrialized countries reduce greenhouses |
| Protocol. He left the world talking about | | | | emission by half by 2050. They have shown how |
| environment. And though some of the countries | | | | EC activism has affected Coca-Cola and Pepsi |
| or business groups would want to snatch | | | | Cola companies which see in Europe a huge |
| environmental agenda from intergovernmental | | | | growth market. |
| organ of the UN to advance their interest, many | | | | Though some Europeans countries till rely almost |
| countries still see something noble in the UN, | | | | exclusively on Aluminum cans and plastic bottles |
| because it is more inclusive and its proposals, | | | | which are less expensive, lighter and more |
| besides STEP e-waste program which seem to | | | | transportable than glass bottles because of |
| raise eyebrows from some quarters, is sincere | | | | environmental actionist those countries will likely |
| and transparent. | | | | be forced to think otherwise. Some European |
| In countries where business community has | | | | countries have completely ban use of cans and |
| teamed up with their governments against some | | | | plastics bottles while some have considered a |
| UN environmental clauses, most of the consumers | | | | quota system to limit their use. Europe is much |
| in those countries believe business needs to clean | | | | ahead in environmental protection. According to |
| up, and that they is an increasing | | | | the European court of justice, European countries |
| environmentalism in making purchases. They | | | | have the right to block free trade if they do so |
| would want to see companies come up with | | | | for environmental reasons. Environmental |
| environmentally-friendly alternative products and | | | | movement is now a worldwide phenomenon, |
| packaging. Consumer effects and contribution | | | | thanks to environmental lovers from different |
| towards environment is being felt around the | | | | generations of which McTaggart forever stand as |
| world, thanks to Greenpeace, which McTaggart | | | | a monument for the environmental cause. |