| DEERFIELD BEACH, Fla. – Land is our Past, our | | | | a superior community centered around old-world |
| Present and our Future – the official motto of | | | | values that leverage state-of-the-art technology |
| Destiny, America’s first eco-sustainable city, | | | | to preserve and protect the land and natural |
| located in Central Florida. And, with America’s | | | | habitats,” said Pugliese. Destiny is the largest |
| growing eco-friendly initiatives, expect many more | | | | land deal in Florida since Walt Disney purchased |
| cities to follow this model. | | | | 27,000 acres in the early 1960s. |
| Destiny is the vision of South Florida commercial | | | | Peak Seven is no stranger to the Green way of |
| and residential real estate developer Anthony V. | | | | life, servicing many other environmentally aware |
| Pugliese, III, who founded The Pugliese Company, | | | | clients. As a member of the Florida Green Building |
| one of Peak Seven Advertising’s veteran | | | | Coalition, the company believes in helping Florida |
| clients. | | | | become a thriving natural environment for |
| Pugliese contracted Peak Seven, a full-service | | | | generations to come, through ecological and |
| advertising agency, to brand and market Destiny | | | | economical building. |
| through an extensive online presence including viral | | | | “When Anthony approached me with the |
| marketing, corporate branding package and | | | | opportunity to market Destiny, I was |
| promotional collateral, including a series of | | | | energized,” said Darren Seys, president of |
| brochures. | | | | Peak Seven. “We are looking at the bigger |
| Reaching across 41,300 acres of land, Destiny is | | | | picture. Growing up on a farm, not only do I |
| 25 percent larger than the city of Miami. This | | | | strongly believe in preserving the environment, |
| self-contained Green Planned Environmental | | | | but also wanted to play a significant role in |
| Development is designed to ensure environmental, | | | | creating a Green awareness campaign to those |
| social and economic sustainability for its residents. | | | | who require more education on the subject.” |
| Destiny is located in Southeast Osceola County in | | | | Destiny, once developed, will be home to dozens |
| Central Florida—less than two hours from | | | | of Green Technology Companies providing |
| several major cities including Orlando, Tampa, | | | | “Green-collar jobs,” universities and |
| Vero Beach and West Palm Beach and Miami. | | | | hospitals supporting and serving a thriving |
| Anthony V. Pugliese, III, and Fred DeLuca, founder | | | | residential community. In addition, to reinforce its |
| of Subway Restaurants, teamed up to purchase | | | | commitment to the environment and to preserve |
| the Destiny property in 2005. Randy Johnson, | | | | the rural and agricultural heritage of Central Florida, |
| former chairman of the Growth Management | | | | Destiny plans to preserve close to 60 percent of |
| Committee in the Florida House of | | | | the land as open space, and strive for carbon |
| Representatives and co-author of the landmark | | | | neutrality and net water use. |
| Growth Management Act of 2005, serves as the | | | | “Destiny is what can happen when you stop |
| Chief Operating Officer. | | | | talking about protecting the environment, and |
| “Destiny's vision is becoming the first | | | | start taking action,” said Seys. |
| eco-sustainable city in America, offering residents | | | | |