| All business efforts and top-notch CRM solutions | | | | How Are You Treating Your Sales People? |
| go to waste when sales clerks get their "I can't | | | | Before hiring your sales associates, check out |
| see you" act up. If you're wondering why | | | | their credentials. You can do this using the CRM |
| customers are going somewhere else to dump | | | | solutions or feature that make this possible. But |
| their money despite management and CRM | | | | hiring and checking them out do not signify that |
| efforts, try snooping on your sales clerks. The | | | | your task is over. It's far from it. |
| problem might be right there. | | | | You should match their experience and dedication |
| Setting Priorities Right | | | | to the job with company incentives. This boosts |
| When a customer drops in, courtesy and prompt | | | | morale, and good feelings spill over to the |
| service is expected. There is nothing more galling | | | | customers. Whether a sale is cinched or not, |
| than a sales clerk who instantly has a stiff neck | | | | business associates will always be helpful and will |
| or is suddenly busy. A transaction that could have | | | | let the customers take their time to browse |
| been completed goes down the drain. Not only is | | | | through the merchandise. |
| the sale lost, but word also gets around fast, | | | | Regular meetings with your sales staff and |
| ruining all efforts meant make customer | | | | associates also give you first hand information on |
| satisfaction top priority. | | | | the sales environment. This is the forum to |
| Solving this problem will need several covert or | | | | identify customer complaints. You can also identify |
| open tactics. Business mavens propose efficient | | | | the snags at the frontlines. All these are issues |
| people management in conjunction with CRM | | | | you can discuss with your strategists to improve |
| solutions. With personnel data on file, you can | | | | service and solve the problems besieging your |
| always check out performance, vis-...-vis POI sales. | | | | sales associates. |
| Sales associates should be asked to set their | | | | Setting the Stage for Better Sales Performance |
| priorities straight. Since they serve as emissaries | | | | Getting CRM solutions to improve customer data |
| of the store, they should protect and uphold the | | | | collection and management is always top priority. |
| image of the business. A friendly smile, a warm | | | | But the business' top honchos should be able to |
| 'hi', 'hello, and 'how are you' can always disarm | | | | fuse all business operations into one working |
| customers to make a purchase. Returning | | | | whole. Nobody in the business can be neglected. A |
| customers usually seek out the friendly sales | | | | break in the chain may hamper efforts to retain |
| clerks to serve them, and they bring in friends | | | | customers and get new ones. |
| who are potential customers too. | | | | Before sending out the sales associates to their |
| In-house training modules should be introduced to | | | | assigned posts, train them how to anticipate |
| complement management efforts to increase | | | | customers' needs. Frankly, business is getting too |
| sales and keep loyal customers. The training | | | | competitive and prices are escalating. |
| should cover issues like peer interaction, coping | | | | As much as you would want to give top |
| with difficult customers, projecting company | | | | performers their bonuses or bigger pay, you can't |
| goodwill, and knowledge of the products sold. | | | | do much in this department. Giving them the |
| They should also be made to realize the | | | | technology to ease their job can help. Better sales |
| important role they play towards the company's | | | | people and effective CRM solutions will spell |
| growth. | | | | P-R-O-F-I-T. |