Texas Energy Deregulation Drives Innovation And Is The Model for Other States to Follow (Part 1)

At the end of 1999, Texas and 22 other statesnew jobs by moving aggressively toward solar
had begun deregulating their electrical utilities. Sincepower panel manufacturing and installation. Several
that time, Texas has successfully transformedgroups are already lobbying the governor to aim
from a typical state-regulated electric utilityfor a plan to generate 1,000 MW of solar power
system to one that is 75% deregulated, allowingby 2015 and 5,000 MW by 2025. In March, 2010,
the bulk of its population to choose both theirthe Texas State Energy Conservation Office
electrical service provider and a service plan thatawarded the City of San Antonio, the University
suits their lifestyle.of Texas at San Antonio and St. Philip's College
While only a handful of states have experiencedsome $3.7 million in grants to invest in new solar
problems implementing their versions ofdistributed energy generation capacity. This will
deregulation, all have regarded Texas as thetriple the amount of the area's solar power
model to follow. Why? Texas is the number onegenerating capacity to 600 kilowatt (KW). Finally,
energy user in the country. Texas produces anddesign improvements by two Texas companies,
consumes more electricity than any other state.Exeltech and Entech Solar, both of Fort Worth,
And in spite of the sheer volume required towill make solar electric panels even easier to install
power up the state every day, Texas has madeon consumers' roofs.
its deregulated electrical market succeed.The third reason deregulation succeeded has been
Ten years ago, Texas faced many of the samethe transformation of the Texas electrical grid.
problems as the rest of the country under theOperation of the Texas grid has changed to
regulated electricity system. The industry hadmaximize its efficiency and increase reliability.
stagnated, few power infrastructureNeither had gotten off the drawing board during
improvements were being performed by thethe regulated years. In fact, one hold over from
utilities to improve their efficiency in producing,those days is that the Texas grid is largely
transmitting, and metering electricity. Building newdisconnected from the rest of the country and
generation plants was often a slow, bureaucraticpresents significant challenges supplying power to
process because the utilities had to negotiate withthe grids of both Texas and the rest of the
state regulators both how to build new generationcountry. In spite of this, electric Transmission and
facilities and how to pass the expense on toDistribution Utilities (TDUs) have succeeded in
consumers. Developments in green energy werelowering transmission costs, both in terms of
under-funded and seldom progressed beyond thegetting power to market and in reducing
experimental stage. The utilities also had littleconsumer energy waste.
incentive to improve service or innovate withIn 2008, the Public Utilities Commission of Texas
emerging technologies because they had a(PUCT) set energy savings targets at 20% of
monopoly: they were guaranteed a profit thatload growth for Texas utilities in 2009. This means
pleased their stakeholders.that if the increased demand measured 10 MW,
Throughout the country, however, more andTexas utilities had to save 2 MW through
more people demanded more and more electricalefficiency measures. To meet these goals, the
power. Already the second largest population inTDUs administer incentive programs while Retail
America, Texas is still among the fastest growingElectric Providers and energy efficiency service
states and is expected to have 50 million byproviders implement the programs. The programs
2040. Houston, Dallas, and San Antonio are amongare open to all customers and have the goal to
the top 10 populated metropolitan areas in thereduce system peak demand, energy
country. The Austin area alone is expected toconsumption and/or energy costs.
balloon to five times the current population overTDUs pay incentives or rebates to program
the next 30 years.participants for the installation of high efficiency
Texas is also the second largest economy in theequipment that produces measurable and
United States (15th globally), with an annual outputverifiable demand savings (see TDUs do not pay
of over one trillion dollars. Unfortunately, Texasincentives directly to residential customers.
also emits 10% of total U.S. "greenhouse gases".Residential participants instead must go through a
Growing concerns about climate change and thethird-party sponsor for energy efficiency
environment drove both state and federalmeasures installed in their homes. Non-residential
governments to pass mandates for developingparticipants can act as self-sponsors and be paid
new green alternative energies. ERCOT hasdirectly for energy efficiency measures installed in
estimated that peak demand for Texas electricitytheir facilities or go through a third party.
increased at an annual rate of 2.5% from 1990 toThe programs have been very successful.
2006 and will experience similarly high annualBetween 1999 and 2006, energy efficiency
growth, requiring between 60,000 and 80,000programs have reduced peak demand by 756,000
megawatts (MW) of new electricity generationkW and saved 2,005 million kilowatt hour (kWh)
capacity by 2030.per year. Texas utilities reported efficiency
State regulators, as well as industry experts,program savings of 457,808 megawatt hours
quickly realized that the regulated electric utility(mWh) in 2007.
system lacked the agility to meet the needs ofWind power is cheap only if you can get it to
the 21st century.market. In February, 2009, the PUCT assigned
Why Did Texas Succeed?approximately $5 billion of transmission projects
There are four reasons why the deregulatedto be constructed in Texas' Competitive
utility market succeeded in Texas. The first isRenewable Energy Zones (CREZ). The CREZ
that deregulation stimulated new investment inpower-line projects represents one of the largest
electrical generation to meet demand and addpower transmission improvement projects in the
reliability. Where power companies once had tostate's history. New transmission lines will be in
petition the state regulators for permission, theyservice within four or five years, eventually
now build facilities when they see the potential fortransmitting 18,456 MW of wind generated power
profit. In Texas, this led to an investment of overfrom West Texas to the power-hungry
$25 billion in 39,000 MW of new generation andmetropolitan areas of the state.
ensured that investors, not consumers, took theThe final reason for success is that deregulation
risk on the sale of all of that electricity. Most ofdismantled the monopolies and introduced market
this investment was in low-polluting naturalcompetition. After all, a reliable and growing
gas-powered generation plants. Today, over halfelectricity system is all about managing supply and
of Texas' electric power comes from natural gas.demand. So, instead of one company making
Texas produces 25% of the nation's natural gaspower, transmitting power, and billing you for the
and is the largest producer; storing and supplyingpower in a one-size-fits-all format, the electricity
natural gas via pipeline for all regions of themarket integrates wholesale and retail competition.
country.Generation is separate from retail. Because
The investment and building generation capacityretailers and their customers can choose where
also added something that Texas needed as athey buy power from, power generating
rapidly growing state: reliability. For example, on acompanies are forced to produce power more
hot July day, electricity demand in the ERCOTefficiently because they are competing with other
area can threaten to overload both generatorsgenerator plants in other counties — and in
and transmission lines. The result would be asome cases, even in other states. Retailers,
blackout of large areas of the state. By buildingmeanwhile, have to be more efficient and careful
additional generators, more power can bein their purchasing and selling of power.
generated to make up for system short-falls.It is no secret that the Texas electricity
Also, different generators can be brought on linederegulation process has been rocky. Part of the
to take over for generators that needreason has been volatile fuel prices brought on by
maintenance or upgrades.international political and economic turmoil over the
The next reason is that restructuring has spurredyears. However, markets don't guarantee the
the growth of more efficient, less-pollutinglowest possible prices. They do guarantee the
electricity technologies. During the regulated utilitybest possible prices based on a customer's
years, innovation and alternative energypreference. Of course, when looking for the best
development languished, rarely moving beyondprice, be it groceries or gasoline, information is a
the demonstration phase. However, both the risingconsumer's best friend. In a deregulated market,
cost of energy production and concerns over theconsumers can save money on their Texas
environment have spurred new development inelectricity bills by staying informed about their
co-generation, combined cycle generation, andenergy usage, their energy plan's pricing, and their
green power. Nationwide, there is a huge demandenergy provider's competitors. The quickest way
for green power; customers are now moreto lower your electric bill might mean shopping
aware of greenhouse gases and climate change.around for a better deal.
Currently, more companies sell green power thanFor example, residents in a Fort Worth seniors
ten years ago. This is not just because it iscommunity recently had their eyes opened when
popular, but companies also see that green powercolumnist Dave Lieber of the Fort Worth
sources are less expensive to operate in the longStar-Telegram found that many were paying as
term than conventional systems. Two of themuch as 14 or 15 cents per kWh. Why? Possibly
biggest innovations in green electrical power inbecause many had only known the old utility
Texas are wind and solar power.monopoly their whole lives. They were used to
Currently Texas leads the nation inthe state making the choices and setting the
wind-generated energy production with overprices. This was an incident where just a little
9,000 MW of installed wind energy. Over 2,000information can save you a lot of money.
wind turbines operate in the West Texas hillsRemember the place to begin shopping is at
alone and the numbers continue to increase withPowertochoose.org.
development costs dropping and wind turbineThe past ten years have brought improved
technology improving. In 2007, Texas became thereliability to Texas' growing energy demands. The
first State to reach the milestone of oneold regulated system never could have kept up.
giga-watt of wind capacity installed in a single year.Because of deregulation, there are more
At 736 MW, the Horse Hollow Wind Energygeneration developments and greener innovations
Center in central Texas is the largest wind powerthat make power more efficiently. There is now
facility in the world. Recently, the state finalized amore reliability in power transmission with
plan for a 17,000 MW increase in wind capacityefficiency cutting both waste and energy cost in
that will meet the federally mandated RenewableTexas. And finally, market competition has
Portfolio Standard (RPS) years ahead of schedule.stimulated generators and retailers to cut their
In spite of the defeat in 2009 of a $500 millioncosts to deliver better service at a lower price to
state legislature plan to develop solar energy inconsumers.
Texas, the interest in taking advantage of TexasThat's why all the other states are following
sun is still shining. A University of Texas studyTexas.
found the state could generate up to 123,000