THE One named Middle East CSR Leader!

  
 UAE, October 28, 2009 – THE One claimedThomas personally kicked off the first
the prestigious Corporate Social ResponsibilityOnederworld project in Kenya in August 2008 and
Leader of the Year Award for the second yearhas set his Tribe a goal of successfully running 99
running at the Middle East Business Achievementstores by 2020 in order to adopt 99 villages,
Awards 2009 ceremony held at the Dubaiproving that CSR goes way beyond financial and
International Convention Centre on Monday,legal obligations.
October 26. 
 Just last week at the 6th CSR Summit, Lundgren
While MEBAA recognises leadership andcollected yet another CSR accolade, walking off
outstanding achievement in a challenging new erawith the CSR Leadership Award which recognised
for business, the highly regarded CSR Leader ofthe individual who best demonstrated the
the Year award honours a far-sighted organisationpromotion of all aspects of corporate social
that shows continued support for corporate socialresponsibility, including environment, sustainability,
responsibility, rising to the challenge of committingcommunity partnerships, education as well as
to CSR within reduced budgets and positivelypoverty alienation.
impacting the community in terms of the 
environment, employment, education andTHE END
charitable work. 
 On THE One:
An elated Thomas Lundgren, founder and CEOInvented by Thomas Lundgren, THE One Total
(Chief Emotional Officer) of THE One, humblyHome Experience opened its first store in Abu
accepted the accolade presented by 1984 NobelDhabi in 1996. Today the brand is present in five
Peace Prize Laureate Desmond Tutu.countries across the Middle East. But THE One
 doesn't believe the world needs another retailer;
“Winning this award is a great honour and justthey believe we need a better world. That’s
goes to show that what we are doing in terms ofwhy, intent on being THE [responsible] One, the
Socially Responsible Investment really works! I amcompany aims to be both magical and meaningful:
so proud of my Tribe,” said Lundgren afterinspiring their fans with seasonal Home Fashion
the awards ceremony.Collections that are ‘Always Different, Always
 Limited and Never Expensive’ while Changing
The home fashion brand outshone shortlistedthe World Together. To this end, THE One
companies and DLA Piper Middle East bysupports a number of local and international
demonstrating an unwavering commitment to thecharities and takes every opportunity to employ
care of staff and customers, hiring of challengedphysically and mentally challenged individuals. You
employees, local volunteering initiatives, ethicalcan find THE One Theatres in Bahrain (Manama),
sourcing and their big idea: Global EducationJordan (Amman), Kuwait (Kuwait City), Qatar
through THE Onederworld – THE One’s(Doha) and the United Arab Emirates (Abu Dhabi,
Sustainable Village Community Programme.Dubai and Sharjah).