| Dot Eco is an organization with the goal of fighting | | | | Though the concept is simple, the purpose is |
| global warming by promoting companies, | | | | far-reaching. Non-profit environmental groups as |
| individuals, and solutions that make a real | | | | well as businesses and individuals will have access |
| difference. They have partnered with Al Gore and | | | | to .eco domains rather than purchase from the |
| the Alliance for Climate Protection, as well as | | | | existing TLD's. Most of the world's companies are |
| many other corporations, non-profit groups, and | | | | taking steps to become more environmentally |
| individuals, to make significant environmental | | | | friendly. By having a .eco site in addition to their |
| changes a reality. This issue is at once simple and | | | | .com or .org domains, all of their green initiatives |
| complex. The basic desire to protect the Earth is | | | | will be readily accessible. Internet users will know |
| a goal that can be shared by every person | | | | exactly where to look when searching for groups |
| across the planet, but the complexities of this | | | | and corporations that are serious about |
| issue are spread across the news on a weekly | | | | preserving the planet and its resources. |
| basis. Changing minds, lifestyles, and government | | | | All of these steps will promote awareness and |
| policies are all incredibly difficult. | | | | change in themselves, but Dot Eco's main goal is |
| Dot Eco combines the simple with the complex in | | | | to raise money to support groups that are taking |
| their initiative to make ".eco" a top level internet | | | | steps towards real changes in the fight against |
| domain name. Dot Eco LLC hopes to see .eco | | | | global warming. As stated in the company charter, |
| become as common a web address as .com, .net, | | | | more than 50% of Dot Eco's profits must go |
| and .org. ICANN, the non-profit corporation that | | | | toward environmental causes. This number is |
| regulates internet names, is expected to soon | | | | already at 57% and is expected to increase, |
| accept applications for new top level domains, or | | | | resulting in millions of dollars in contributions within |
| TLD's. Dot Eco is applying to have .eco instated as | | | | a few years of the .eco launch. |
| a new TLD. | | | | |